SI Group, a leading global developer and manufacturer of chemical intermediates, specialty resins and solutions announced the implementation of a global brand transformation in September 2015. The project that impacted customers in more than 90 countries and facilities on five continents and took 18 months to implement also included the launch of a new logo.
According to the Group the rebranding launch represented the convergence of SI Group’s history and tradition with a modern aesthetic and the distinctive new look was reflective of emerging global workforce trends.
Originating from The Schenectady Varnish Co. established in 1906, the SI Group name was created in 2006 to reflect the changing scope in the worldwide marketplace. Today, SI Group comprises of 20 manufacturing sites in 10 countries, including the United States, Brazil, China, England, France, India, Korea, Singapore, South Africa and Switzerland, with more than 2,700 employees and over $1.6 billion in annual sales.
About SI Group HA
SI Group HA South Africa is a subsidiary of the SI Group, a company that says it creates smart chemistry that solves global challenges and makes great things possible. The company is a developer and manufacturer of chemical intermediates, specialty resins and solutions that are critical to the quality and performance of countless industrial and consumer goods. SI Group’s focus is on ten key market segments globally – rubber resins, antioxidants, fuels and lubricants, plastic additives, industrial resins, foundry, health and wellness, adhesive resins, surfactants, engineering plastics and pharmaceutical and specialty products.
SI Group provides solutions that address four global megatrends: a clean environment, diminishing resources, changing patterns in mobility and changing demographics. As the world changes, SI Group says it will continue to supply solutions to increasingly complex problems as a chemistry partner.
“After all, with more than 100 years of innovation as a foundation, we are paving the way forward for the next generation of chemistry and partnering with our customers to build a better tomorrow.”
SI Group is deeply committed to global partnerships, providing chemistry solutions to valued customers in 90 countries, and building upon international relationships to best meet the chemistry needs of nations around the world. Their local presence enables them to provide targeted solutions to customers on a local basis.
SI Group’s zero-zero-zero policy
Safety of the environment, people and communities is important to the SI Group. The Guiding Principles of Responsible Care are key to their history and their future. They promise to conduct all aspects of their business to safeguard their employees, the communities they live and work in, and the environment.
They inspect every critical step in their manufacturing processes and every vital piece of equipment in their plants, and they strive to protect everyone whose life is touched by their products on a daily basis, including those who make, transport, buy, use and handle their materials.
The SI Group has set their goal at zero negative impact on people, the environment, and their reputation. The Group says they will measure their success using globally recognised criteria developed by the American Institute of Chemical Engineers’ (AIChE) Center for Chemical Process Safety.
“We are setting the bar high to meet this goal in our worldwide operations.”
SI Group HA South Africa has two manufacturing plants in South Africa – one in Alrode, Gauteng and the other in Prospection, KwaZulu-Natal. Through its partnership with Hüttenes-Albertus the company manufactures and distributes products for the foundry industry such as organic and inorganic binder systems, coatings, feeders, special sands, bentonite, parting agents and metallurgical products that cover the entire range of chemical additives for the foundry industry.