Messe Düsseldorf’s ecoMetals campaign for GIFA, METEC, THERMPROCESS and NEWCAST 2023

In an interview on Messe Düsseldorf’s ecoMetals campaign with Friedrich-Georg Kehrer, Global Portfolio Director, he reveals his trending themes that will characterise the trade fairs, in his opinion.

“How green are the energy-intensive foundry and steel sectors of industry? How sustainably do they produce and how eco-friendly is their use of materials? These are the pivotal questions dominating the agenda and providing ample food for thought next year. Tasked with achieving climate neutrality by no later than 2050, these industries face what is probably the biggest transformation in their history. This decisive development will be reflected by the Düsseldorf trade fair quartet. On the one hand, the challenges that face the sectors and on the other, the innovations that machinery and plant manufacturers offer to the metallurgical and casting industries worldwide clearly making them part of the solution rather than the problem.”

Friedrich-Georg Kehrer (c: Constanze Tillmann / Messe Düsseldorf)

“Through in-depth exchange with the professional bodies and experts from all stages of the value chain we have identified the following three mega trends:

1. Sustainability in the sense of energy and resource efficiency, for instance in the form of green steel or green iron as well as the decarbonisation of the steel and iron industry using hydrogen as a catalyst – summarised succinctly under the “ecoMetals” heading
2. The use of digital technologies in manufacturing, i.e. that buzzword Industry 4.0 in steel mills and foundries also remains another mega trend
3. Furthermore, automotive lightweight construction as well as the latest additive manufacturing processes for steel and metal working continue to play a pivotal role.”

“With our four trade fairs and the extensive line-up of accompanying events we offer all interested parties a unique platform worldwide to discuss these forward-looking topics in their entire complexity.”

“The buzzword ecoMetals is mentioned in connection with GIFA, METEC, THEMPROCESS and NEWCAST, time and again. Messe Düsseldorf’s ecoMetals Campaign forms an integral part of the ‘Bright World of Metals’ and is a long-standing success story. It refers to the ecological path of the casting and metal processing industries and promotes exhibiting companies that invest in innovative, sustainable and economically competitive technologies.”

“Trade visitors can easily identify the award-winning innovations and are guided to the respective exhibitors at the exhibition by way of complimentary daily guided tours, so-called ecoMetals Trails.”

“Furthermore, these exhibitors are especially highlighted in the respective Internet portals as well as in the catalogue and their exhibition stands are signposted. The ecoMetals campaign was already received very well at the previous edition of the trade fair quartet. Our visitors highly appreciated this guidance. I am particularly pleased to see that other capital goods trade fairs such as wire and Tube and decarbXpo have also adopted this concept this year. With this move we would also like to live up to our ecological responsibility as Messe Düsseldorf and provide the drivers for environment-saving products, production and processes with a special forum.”

“So the ecoMetals Trails will enable trade visitors to discover “new pathways for value creation” at the trade fairs. The ecoMetals brand focuses on three fields of sustainability. Resources, innovation and production and/or processes. How can raw materials be extracted in a more resource-efficient way and processed more efficiently? What is trending in metal and non-metal recycling? Which novel technologies, machines and plants are used to improve the energy and CO2 balance? The sustainability drivers exhibitors will share their solutions for all of these challenges. At their exhibition stands they will explain how they reduce their carbon footprint at their production sites and reconcile business with environmental protection. Overcoming these challenges is as important as ever to hold your own against international competition as a valued business partner.

“Participation in the ecoMetals Trails is free of charge for all interested visitors. Registrations can be submitted online via the respective portals in the run-up to the trade fairs. Those deciding on site to take part in a Trail during the trade fair are, of course, just as welcome to do so, also without prior registration.”

“On 21 September this year the ecoMetals Day will be held as the “Steel Day of the Future” at Düsseldorf Exhibition Centre. This is the first time it will be held concurrently with glasstec, as part of our new event decarbXpo. This day will see the who’s who of the steel sector convene in Düsseldorf and cover all themes of relevance to the technical, economic and ecological transformation of the steel industry in the form of unique lectures delivered under one roof. These impulses are, of course, also of enormous importance for THERMPROCESS 2023.”

“The preparatory work has been completed successfully, many companies have already registered, and the allocation of exhibition space is in full swing. Now the time for finetuning has come and, of course, for launching visitor canvassing measures. Our exhibitors are eager to inspire the trade fair audience with their technologies and innovations. All renowned companies will be represented in Düsseldorf again plus many new exhibitors taking part for the first time. GIFA, METEC, THERMPROCESS and NEWCAST are the most relevant events for their respective industries. They thrive on personal encounters and the exchange of ideas in this special setting. Everyone is especially looking forward to this, even more so after such a long time apart!”

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